Call That Girl is ready to share 2010 Marketing Ideas

[callthatgirl]

Ok, here is the new list of things I have done to market in 2010

Technibble $0
Referring partnership with another tech company $0
Referring partnership with another tech company $0
Ask Lisa promo (website based, blasted through my network)$0
Breast awareness speaking gig $0
Referring partnership cross partnership$0
VA Speaking gig $0
March cleaning sale (brought in tons of sales) $0
Women to watch award $0
Featued on WCCO Good Question $0
Jimmy May special (local blogger with 6,000 contacts) $0
Margie promotions (video in progress) $0
Comcast blog (Got very lucky on this blog, 500+ hits a month on my website) $0
IIAP expo ($70)
hand foot flyer handout in uptown $10 in flyer costs
LinkedIn NP push (send a message to all of my contacts on LinkedIn, brought in good sales) $0
SCORE Success Story of the Month (sent across to all SCORE volunteers in MN) $0
Womens Press award nomination (2nd place) $0
Outstate Craigslist promotion (failed) $0
Facebook wall cleaning sale push (over 80 friends blasted my sale) $0
LinkedMN Summer Event (400 attendee's got my card)$0
Oasis Church speech $0
Workforce center speech (got paid)
Chamber After Business Hours event, met one excellent contact ($0 to attend)
Women of Today booth ($40)
Summer protection promotion (didn't fair well, but was sent out) $0
Facebook group push (400 fans) $0
Facebook friend push (1600 friends) $0
Rochester Post Bulletin piece (featured on the Executive Profile) $0
Voicemail (hired a company to make a funny VM)
myTalk 101.7 (featured on their radio show and website) $0
LinkedMN website (finally got it up and running, my logo is on the main page) $0
AMA Speaking (featured guest speaker to American Marketing Association) $0
ebook launch (launching Aug 1)$0
ebook social media blitz (workshop in Sept) $0
Outlook launch (should be in mid Aug) $0
Workforce center speek (free to the unemployed) $0
mediamax (guest spot on their website)$0
Rochester Hard Launch (should be Sept 1) $0
Website Facelift (should be Aug 1) $0
SCORE Roundtable pilot program attendee $0

 

[callthatgirl]

haha, suckas!

I'm going to post what I've done this year, but I have 2 marketing things I'm doing as I am opening a 2nd location in June.

Remember, I am doing things from my original location that worked best at the 2nd location...speaking gigs. I already have 4 booked for new location and I haven't even hard launched yet, just soft launched (((teaser))).

Speaking engagements work people.

 

[kagman]

So where do you suggest we do these speaking events? How does one get invited to do a speaking event??? Help us out Lisa please !!!

 

[shill]

What exactly do you go over in your speaking events?

 

[kagman]

Do you bribe them with cookies !!!!!!!

 

[forbegos]

haha, suckas!

I'm going to post what I've done this year, but I have 2 marketing things I'm doing as I am opening a 2nd location in June.

Remember, I am doing things from my original location that worked best at the 2nd location...speaking gigs. I already have 4 booked for new location and I haven't even hard launched yet, just soft launched (((teaser))).

Speaking engagements work people.

So I have a question, typically what percentage of your revenue goes back into marketing budget?

 

[forbegos]

So where do you suggest we do these speaking events? How does one get invited to do a speaking event??? Help us out Lisa please !!!

Yes, that would be great to know as well!

 

[kagman]

Cookies, donuts and coffee. That will draw in a crowd to any speaking event.

 

[frostbyte5014]

I have been thinking about having a speaking event at out local coffee shop. I would invite the local chamber members and maybe a few prospective clients. My only problem is deciding what topics I want to cover, and what products and services I want to talk about.

 

[Bullfighter]

Hey CTG, are you going to continue this topic? I was looking forward to it.

 

[iptech]

Most self-indulgent thread ever?

I know what I'd call that girl...

 

[callthatgirl]

Nope, I just posted it and forgot to come back! No bad intentions here folks.

Here is what I have done this year so far...and I have pretty much a zero budget for these things.

Speaking gigs bring in tons of money. To speak to one group from 5-80 people is a great audience who can take home your card and will remember you, they just listened to you for an hour.

I speak about computer safety, social media and general computer Q&A. Some folks just want a hot tech in their hands.

How to find these people? Go to the networking group managers and offer to come speak for a bit, free, no charge. Unless you are an avid social media person, you have to find them. They cannot find you. I happen to get a lot of social media attention, so I get asked to come speak. I have started charging for LinkedIn workshops onsite.

2010 Marketing
Technibble $0, so far a 2 clients and lots of great contacts
Referring partnership with another tech company $0
Referring partnership with another tech company $0
Ask Lisa promo (website based, blasted through my network)$0
Breast awareness speaking gig $0
Referring partnership cross partnership$0
VA Speaking gig $0
March cleaning sale (brought in tons of sales) $0
Women to watch award $0
Featued on WCCO Good Question $0
Jimmy May special (local blogger with 6,000 contacts) $0
Margie promotions (video in progress) $0
Comcast blog (Got very lucky on this blog, 500+ hits a month on my website) $0
IIAP expo ($70)
hand foot flyer handout in uptown $10 in flyer costs
LinkedIn NP push (send a message to all of my contacts on LinkedIn, brought in good sales) $0
SCORE Success Story of the Month (sent across to all SCORE volunteers in MN) $0
Womens Press award nomination (2nd place) $0
Outstate Craigslist promotion (failed) $0
Facebook wall cleaning sale push (over 80 friends blasted my sale) $0
LinkedMN Summer Event (400 attendee's got my card)$0
Oasis Church speech $0
Workforce center speech (got paid)
Chamber After Business Hours event, met one excellent contact ($0 to attend)
Women of Today booth ($40)
Summer protection promotion (didn't fair well, but was sent out) $0
Facebook group push (400 fans) $0
Facebook friend push (1600 friends) $0
Rochester Post Bulletin piece (featured on the Executive Profile) $0
Voicemail (hired a company to make a funny VM)
myTalk 101.7 (featured on their radio show and website) $0
LinkedMN website (finally got it up and running, my logo is on the main page) $0
AMA Speaking (featured guest speaker to American Marketing Association) $0
ebook launch (launching Aug 1)$0
ebook social media blitz (workshop in Sept) $0
Outlook launch (should be in mid Aug) $0
Workforce center speek (free to the unemployed) $0
mediamax (guest spot on their website)$0
Rochester Hard Launch (should be Sept 1) $0
Website Facelift (should be Aug 1) $0
SCORE Roundtable pilot program attendee $0

 

[ZenMike]

Excellent ideas! Thank you for taking the time to share. With that many lines in the water, you're bound to get many good bites. Keep it up!