Common MSP Pitching Mistakes

In this video I point out some common mistakes Managed Service Providers make when pitching, and what to do instead.

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Transcription:

Bryce Whitty here from Technibble.com, and today I would like to share with you some mistakes I often see MSPs make when pitching, and what to do instead.

First of all, no one cares about your monitoring software. Of course it’s going to be part of your offering and should only really be mentioned in a “we’ve got you covered” way.

It shouldn’t be your main driver. Your main driver should be how you are going to solve that businesses problems.

Make sure you are selling benefits and not features. So offsite backup is a feature, the benefit is the data is safe from fire and theft so they can sleep soundly at night.

Tighten up your pitch and make it as punchy as possible to give the maximum amount of information, with the least amount of words.

Once you tighten up your pitch, work on increasing the impact of those words with punchier action words.

If someone didn’t understand something in your last pitch, make it clearer.

Your pitch needs to make sense to a non-techie person and its easy to forget that other people may not know the basics that you know.

If the last prospect had questions after your last pitch, you can work those answers into the pitch so the next person doesn’t need to ask.

And finally, just practice you know. Do it infront of a mirror, pitch to your family, your partner, whatever. Read it out loud…

Practice adds confidence and you come off looking much better in a pitch.

That’s it for this episode. If you need help with your prospecting process. Head on over to Technibble.com and we can help you.

I’m Bryce Whitty and thank you for watching.