The other week we asked our readers whether they thought advertising via bluetooth was smart or shady and we got some great responses last time. This week we’ll ask whether wardriving advertising is smart or shady.
So what is wardriving?
Wardriving is the process of going for a drive though your neighborhood with wireless gear and seeking out unsecured wireless networks.
So how would a computer business owner turn this into some money? Read on.
A business owner could go driving with the wireless gear such as a laptop, directional antenna and NetSumbler, find open networks and drop advertising into letterboxes of houses with open networks. Perhaps something along the lines of:
Do you have a wireless network?
Did you purchase your wireless access point, plugged it in, it worked and then you left it alone? Do you have to type in a password to access your wireless internet? Chances are that your wireless network isn’t secured. An unsecured wireless networks allows anyone in the area (including your neighbors) to use your internet and possibly view files on your computer.
For $30, we can come around to your house and secure your wireless internet for you which only allows your own computers to use your wireless network. The process usually takes under 10 minutes and will give you piece of mind.
How can you tell which house has the open wireless network? Well, you will need a directional wireless antenna such as a Cantenna. A Cantenna will direct your wireless signal in one direction so you can find out which house it is by pointing it at them.
Cantennas are easily and cheaply available:
Is this legal?
I believe that in America any unaddressed mail is illegal and the Cantenna may be illegal in California. However, the laws regarding mailbox drops are alot more lax in other countries such as Australia.
Unlike normal mailbox drops, this method is highly targeted as the only people who get your flyer are those who actually need your services. Perhaps you are doing them a public service by securing their network?
So, what do you guys think? Is Wardriving Advertising Smart or Shady?
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