A security researcher has bought a Google ad campaign to test whether users will click on a banner that says their computer can be infected if they click the banner.

The result is that it had a click-through rate of 0.16 per cent. The actual figures was that it was displayed 259,723 times on various webpages and it received a total of 409 click-throughs. Only $23 was spent on the campaign which lasted for six months. It means that for 5 cents each, the person could have infected a computer for that small cost.

Didier Stevens said “I’m sure I could get much more traffic with a higher Google Adwords budget and a better designed ad,”

Source: The Register