Comments on: How To Find Advertising That Works for YOU http://www.technibble.com/how-to-find-advertising-that-works-for-you/ A Resource for Computer Repair Technicians & to get PC tech support help. Sat, 21 Nov 2009 09:20:45 -0600 http://wordpress.org/?v=2.8.4 hourly 1 By: Craig http://www.technibble.com/how-to-find-advertising-that-works-for-you/comment-page-1/#comment-8697 Craig Wed, 01 Jul 2009 04:09:11 +0000 http://www.technibble.com/?p=2245#comment-8697 I'd be interested to see more articles like this. My advertising so far is entirely word of mouth, Im finding it difficult to get more small business customers, which is where I have decided to focus my business. Working full time only allows me evenings and weekends for my repair biz. Anyone have ideas on other free or low cost advertising methods? I’d be interested to see more articles like this. My advertising so far is entirely word of mouth, Im finding it difficult to get more small business customers, which is where I have decided to focus my business. Working full time only allows me evenings and weekends for my repair biz. Anyone have ideas on other free or low cost advertising methods?

]]> By: TradeJ http://www.technibble.com/how-to-find-advertising-that-works-for-you/comment-page-1/#comment-8094 TradeJ Wed, 17 Jun 2009 14:57:48 +0000 http://www.technibble.com/?p=2245#comment-8094 First don't even bother with the phone book other then to get your free business listing put into it. I don't even use a phone book anymore since I search google for any phone number or business I'm looking for. Also the small papers and publications are fine but I've found TV and Radio get me a much larger bang for my buck since I can reach thousands more people for much less on a CPM (Cost to reach 1000 people basis). Seldom do I use print since the cost to reach 1000 people using their medium is super expensive and just doesn't make sense for me. I can spend $1000 to be in the paper for 1 day when I can spend $1000 to run on Radio or TV for the whole month and reach 10 times more people. I think many business owners are scared off by TV and Radio because they think it costs too much but if you find a good station that you can run in specific programs and news at a affordable rate with enough frequency your good to go. With any advertising there are three things you are supposed to focus on: The right message to the right people the right amount of times (Frequency). Also don't forget to advertise online with your local TV and Newspapers since they cost to do that is generally based on how many 1000 times your ad will appear online. So I run banner ad campaigns 100,000 times at a $7.00 CPM which cost me $700.00 per campaign which is usually around a month. First don’t even bother with the phone book other then to get your free business listing put into it. I don’t even use a phone book anymore since I search google for any phone number or business I’m looking for.
Also the small papers and publications are fine but I’ve found TV and Radio get me a much larger bang for my buck since I can reach thousands more people for much less on a CPM (Cost to reach 1000 people basis). Seldom do I use print since the cost to reach 1000 people using their medium is super expensive and just doesn’t make sense for me. I can spend $1000 to be in the paper for 1 day when I can spend $1000 to run on Radio or TV for the whole month and reach 10 times more people. I think many business owners are scared off by TV and Radio because they think it costs too much but if you find a good station that you can run in specific programs and news at a affordable rate with enough frequency your good to go.
With any advertising there are three things you are supposed to focus on: The right message to the right people the right amount of times (Frequency). Also don’t forget to advertise online with your local TV and Newspapers since they cost to do that is generally based on how many 1000 times your ad will appear online. So I run banner ad campaigns 100,000 times at a $7.00 CPM which cost me $700.00 per campaign which is usually around a month.

]]> By: Simon http://www.technibble.com/how-to-find-advertising-that-works-for-you/comment-page-1/#comment-7178 Simon Wed, 29 Apr 2009 08:42:28 +0000 http://www.technibble.com/?p=2245#comment-7178 Sorry for the spelling there... <i>where = were imput = input..</i> lol :) Sorry for the spelling there… where = were imput = input..

lol :)

]]> By: Simon http://www.technibble.com/how-to-find-advertising-that-works-for-you/comment-page-1/#comment-7177 Simon Wed, 29 Apr 2009 08:37:44 +0000 http://www.technibble.com/?p=2245#comment-7177 Hi all, have been in the repair/computer game for a few years, working for others. I have recently started up myself, very low key a toe in the water so to speak. Word of mouth seems the maker or breaker in my area. I am going to distribute postcards advertising my services in the local area, and from what I have read here to the "higher" end of the market and those least likely to cause problems with paying. What I intent though is to actually knock the door introduce myself and hand the postcard over. Has anyone else done this and what where your results? I believe it will create more of a rapport and put a face to a company name... Thanks for the imput people. Hi all, have been in the repair/computer game for a few years, working for others. I have recently started up myself, very low key a toe in the water so to speak.

Word of mouth seems the maker or breaker in my area. I am going to distribute postcards advertising my services in the local area, and from what I have read here to the “higher” end of the market and those least likely to cause problems with paying. What I intent though is to actually knock the door introduce myself and hand the postcard over.

Has anyone else done this and what where your results? I believe it will create more of a rapport and put a face to a company name…

Thanks for the imput people.

]]> By: Tech9 Services http://www.technibble.com/how-to-find-advertising-that-works-for-you/comment-page-1/#comment-6415 Tech9 Services Tue, 17 Mar 2009 02:59:46 +0000 http://www.technibble.com/?p=2245#comment-6415 To the computer doctor of richmond, business cards do really work. If they didn't I wouldn't have any new or repeat customers :) To the computer doctor of richmond, business cards do really work. If they didn’t I wouldn’t have any new or repeat customers :)

]]> By: Raul http://www.technibble.com/how-to-find-advertising-that-works-for-you/comment-page-1/#comment-6275 Raul Sun, 08 Mar 2009 23:31:49 +0000 http://www.technibble.com/?p=2245#comment-6275 I find this so useful and appreciate the information. I now know I was going down the right path. <a href="www.ecticon.com" title="Ecticon - Computer Repair" rel="nofollow"> <abbr title="Ecticon"> <acronym title=""> <b> <blockquote cite="Computer Repair - $59.99"> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong> I find this so useful and appreciate the information. I now know I was going down the right path.

]]> By: kagman http://www.technibble.com/how-to-find-advertising-that-works-for-you/comment-page-1/#comment-6222 kagman Wed, 04 Mar 2009 15:36:08 +0000 http://www.technibble.com/?p=2245#comment-6222 I love these ideas... A friend of mine gave me some ideas that might help others here... Look for some local groups likes motorcycle clubs, partent/teacher associtaions, high school year books, etc.. Look for these or other groups that have newsletters that go out to their members. Chances are that they have a section in their newletters that offer advertising. Might be something to look at. I love these ideas… A friend of mine gave me some ideas that might help others here… Look for some local groups likes motorcycle clubs, partent/teacher associtaions, high school year books, etc.. Look for these or other groups that have newsletters that go out to their members. Chances are that they have a section in their newletters that offer advertising. Might be something to look at.

]]> By: Xander http://www.technibble.com/how-to-find-advertising-that-works-for-you/comment-page-1/#comment-6097 Xander Thu, 26 Feb 2009 04:36:44 +0000 http://www.technibble.com/?p=2245#comment-6097 @iladelf: Seniors are a great clientèle. Most of my customers are safely over 55. If you watch your techy jargon and don't focus on pointing fingers about the cause, they're fantastic. I can't stress the importance of dropping the jargon in front of customers. They hate it and find it very condescending. I've had customers tell me that they prefer me to other techs they've had because I don't talk down to them. Repeat customers are even more important than new ones. 50% tech skills; 50% people skills. @iladelf: Seniors are a great clientèle. Most of my customers are safely over 55. If you watch your techy jargon and don’t focus on pointing fingers about the cause, they’re fantastic.

I can’t stress the importance of dropping the jargon in front of customers. They hate it and find it very condescending. I’ve had customers tell me that they prefer me to other techs they’ve had because I don’t talk down to them.

Repeat customers are even more important than new ones. 50% tech skills; 50% people skills.

]]> By: claydickason http://www.technibble.com/how-to-find-advertising-that-works-for-you/comment-page-1/#comment-6084 claydickason Wed, 25 Feb 2009 20:07:24 +0000 http://www.technibble.com/?p=2245#comment-6084 Here's a tip...my mom had been a Real Estate broker over 30 years. As she put it "brokers use their computers all the time, but dont know how to use their computers if anything goes wrong". And, broker personalities are such that they dont want to mess with tech issues. So, there is a local weekly brochure that goes out to thousands of brokers in my area. I put a poorly written ad in last week and got several calls. I've got a much better one (clip art, lots more white space) going out next week. So, Im saying to focus attention on marketing outlets targeted to real estate professionals. I think its an untapped market. Here’s a tip…my mom had been a Real Estate broker over 30 years. As she put it “brokers use their computers all the time, but dont know how to use their computers if anything goes wrong”. And, broker personalities are such that they dont want to mess with tech issues.

So, there is a local weekly brochure that goes out to thousands of brokers in my area. I put a poorly written ad in last week and got several calls. I’ve got a much better one (clip art, lots more white space) going out next week.

So, Im saying to focus attention on marketing outlets targeted to real estate professionals. I think its an untapped market.

]]> By: Doug http://www.technibble.com/how-to-find-advertising-that-works-for-you/comment-page-1/#comment-6083 Doug Wed, 25 Feb 2009 19:40:42 +0000 http://www.technibble.com/?p=2245#comment-6083 In hopes this might help some I'm sharing what works for me in advertising. I'm not interested in advertising where I'll not get bang for my buck (newspapers, etc) or where I'll probably get "riffraff" clients whom I don't want to work with. To me I keep a high integrity in business and practice so my clients I want to be ones who are of high quality as well. Realizing that I may still get some clients whom I might not want, I've found some tried and true methods. 1. Advertise on your own website and make it professional or don't have one at all. 2. Have some of your good clients give you good words of commendation and put it on your website. 3. Use a nice looking/appealing advert on your vehicle - not too much and not too little. 4. Use Card Pockets on your vehicle and/or your office (if you have one). Here's the site you can order them from: vehiclecardpockets.com 5. Best of all use word-of-mouth advertising without being pushy. When you complete a good session with your clients (mostly with new ones) offer them some of your cards and politely ask them to promote you to other businesses and friends. Don't offer more than 4 cards so it looks pushy or tacky. 6. Go for coffee in your spiffy looking vehicle with the good advertising and Card Pockets and watch new/prospective clients take cards from you vehicle as you enjoy coffee that you can write off on taxes! Works for me and might for you! Have fun and always smile and greet and show interest in others so they want to know more of you and what you do and have to offer. In hopes this might help some I’m sharing what works for me in advertising. I’m not interested in advertising where I’ll not get bang for my buck (newspapers, etc) or where I’ll probably get “riffraff” clients whom I don’t want to work with. To me I keep a high integrity in business and practice so my clients I want to be ones who are of high quality as well. Realizing that I may still get some clients whom I might not want, I’ve found some tried and true methods.

1. Advertise on your own website and make it professional or don’t have one at all.
2. Have some of your good clients give you good words of commendation and put it on your website.
3. Use a nice looking/appealing advert on your vehicle – not too much and not too little.
4. Use Card Pockets on your vehicle and/or your office (if you have one). Here’s the site you can order them from: vehiclecardpockets.com
5. Best of all use word-of-mouth advertising without being pushy. When you complete a good session with your clients (mostly with new ones) offer them some of your cards and politely ask them to promote you to other businesses and friends. Don’t offer more than 4 cards so it looks pushy or tacky.
6. Go for coffee in your spiffy looking vehicle with the good advertising and Card Pockets and watch new/prospective clients take cards from you vehicle as you enjoy coffee that you can write off on taxes!

Works for me and might for you! Have fun and always smile and greet and show interest in others so they want to know more of you and what you do and have to offer.

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