Worth getting country code top level domain (ccTLD)?

[Rigo]

country code top level domain (ccTLD) for Australia
Is there any benefit in registering the one associated with my com.au domain?

 

[Computer Bloke]

It's a necessary evil, I'm afraid.

What would be the effect on your business if one of your competitors registered it and pointed it at their own Web page?

 

[frase]

I saw that the other day @Rigo and was wondering the same thing. If I do that I will need to change all advertising?

 

[seashore]

I saw that the other day @Rigo and was wondering the same thing. If I do that I will need to change all advertising?

No, just set it to forward to your existing domain.

 

[GTP]

Absolute necessity unless you want to fight for your business in some court trying to prove its yours.

 

[Rigo]

Thanks, folks, for the advice, I'll do it, doesn't cost much anyway

 

[frase]

I just requested a change to .au with my webhost