Twitter now asks some fired workers to come back.

Business have an expectation of being able to communicate with past customers.

Not to mention that messages such as these almost universally have unsubscribe options that are honored.

This is the e-mail equivalent of the exception to the "Do Not Call" list for businesses and charities you've dealt with in the past.
 
If you have ever done business with eBay or Amazon
Never have and probably never will.
Spam bots harvest email addresses and big companies buy those harvests for obvious reasons.

In your inbox?

That sort of thing arrives in Gmail for me, too, but is virtually invariably in the spam folder.
I get a lot in the inbox and some in the "spam" folder.
 
The unsubscribe option from legitimate businesses is absolutely, positively not a, "Send me more, more, more!," trigger.

I've unsubscribed myself, and others, from various communications from businesses we've done business with in the past and, to a one, it just stops the messages.

There would be no reason for a legitimate business to begin spamming. Note well: legitimate.

Using an unsubscribe link in what's clearly spam to begin with is exactly as you characterize it. It simply tells the spammer that selling your address to the next spammer is a good thing to do.
 
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