I know that a logo is important but how important is a slogan?

[ODINComputers]

The one I use is "Computer Problems? Yeah we fix that!" The first part changes occasionally with my different ads.

['putertutor]

ODIN:
I like that slogan. It really is a two part slogan, either one of which could be used by itself or, as you do, interchanged with other lines. Nice.

[RichmondTech]

Slogans are great to have if you're doing 30-60 second presentations at networking meetings. I have a slogan but I hardly ever use it because I'm rarely in networking meetings (BNI, PRO, etc). In my experience, I feel it's important to get information across in this order:

1. name (never heard of you)
2. what you do (this is not your slogan)
3. logo (now you have a picture to put with the name)
4. slogan

[callthatgirl]

I like using them too for some parts of our marketing and tshirts. Adds something to a standard logo. You should consider it!

Call That Girl and get it fixed fast
Call That Girl We are here to help
Call That Girl computer repair with flair

[carrcomp]

What about :

"Better than a Baind-Aid"

[MatthewTMarkham]

Logo is the Face of your Product and slogan or Tag line is like body the product. With in 3 or 4 words you have to attract the user to get into your site or you have to make him to look at your product.

[Love2Tech]

It's gonna be a while before i get into the whole "computer repair" business, as have funds to save/aquire in order to do it properly and really go for it, once researched enough info from this great site. But here is my input for some ideas i am playing with (sorry to jump in OP) so feel free to use/discuss....

1) Proud To Be Different
2) Service With A Smile ( bit crap that one?)
3) We go the extra mile so you don't have to (could be used with all things like, service, turn around time and free pick up/drop off, really making the use of the word/s mile/s ??)

[indy-pc]

I agree with the general consensus here that a logo is pretty important and should be done right. My slogan is "The perfect solution for your needs", which I came up with on my own. Since my company name is Indy PC Solutions, I liked having the word "solution" in the slogan.

One thing I will add, though:
While at a previous employer, we had someone from a marketing firm come in and talk to us (I don't remember why exactly). One thing that I took away from it was that you want to try and keep your slogans positive rather than negative. Avoid using words like no, don't, can't, won't, isn't, etc. The point being that you don't want potential customers associating anything negative with your company (even if it IS just to highlight the positive). The example that was given that I remember from this session was the American Express ad from the 90s--"Don't leave home without it." This campaign was a total flop for AmEx.

[PCSupportGlasgow]

the tagline we have used for years i our business clients side is "Making IT work for You!"

also we have our no frills home user 123 PC Help website which has "pc help as easy as 123"

both targeting completely different markets and tagline we feel reflects that.

[pcpickup]

We have been using a few for a while, one is "We are better than a whole squad of geeks!" which goes out on some of our marketing materials and sometimes we joke around with clients saying "PC Pickup, you screw it up, we fix it up!"