Go Back   Technibble Forums > Advertising & Marketing > Advertising Critique

  Technibble Sponsor

Reply
 
Thread Tools Display Modes
  #1  
Old 06-24-2011, 10:43 AM
Simmy's Avatar
Simmy Simmy is online now
Super Moderator
 
Join Date: Aug 2007
Location: Bristol, UK
Posts: 1,413
Simmy is on a distinguished road
Send a message via MSN to Simmy
Default Leaflet Design - Which do you prefer?

Which leaflet do you prefer out of these 2? We're having 5000 printed so we want to get it right!





Also, any critiques welcome. What would you change with regards to the content, images, design etc. Thanks

Last edited by Simmy; 06-24-2011 at 03:09 PM.
Reply With Quote
  #2  
Old 06-24-2011, 11:51 AM
TLE's Avatar
TLE TLE is offline
 
Join Date: May 2009
Location: UK
Posts: 1,239
TLE is on a distinguished road
Default

I like the second one best. It more eye catching, easier to read even though it's on an angle and the colours are great too. Very eye catching, great work!!
Reply With Quote
  #3  
Old 06-24-2011, 01:15 PM
activeits activeits is online now
 
Join Date: Dec 2009
Location: Scarborough
Posts: 152
activeits is on the way
Default

Quote:
Originally Posted by TLE View Post
I like the second one best. It more eye catching, easier to read even though it's on an angle and the colours are great too. Very eye catching, great work!!
Same here, go for number two. But before you give out any leaflets get your website done too.
__________________
Jamie
Active IT Services

Reply With Quote
  #4  
Old 06-24-2011, 01:17 PM
Martyn's Avatar
Martyn Martyn is online now
Administrator
 
Join Date: Apr 2010
Location: Bedfordshire UK
Posts: 5,275
Martyn has a spectacular aura aboutMartyn has a spectacular aura about
Default

No 2 by a long way................
Reply With Quote
  #5  
Old 06-24-2011, 01:25 PM
PremierTech PremierTech is online now
 
Join Date: Jul 2010
Location: Essex, UK
Posts: 40
PremierTech is an unknown quantity at this point
Default

No2 is way better. Although the picture in the first brought back memories of the bridge from when i lived in that part of the country.
Reply With Quote
  #6  
Old 06-24-2011, 02:03 PM
Simmy's Avatar
Simmy Simmy is online now
Super Moderator
 
Join Date: Aug 2007
Location: Bristol, UK
Posts: 1,413
Simmy is on a distinguished road
Send a message via MSN to Simmy
Default

Thanks for the feedback - we'll be going with the 2nd one by the looks of it.

Quote:
Originally Posted by activeits View Post
But before you give out any leaflets get your website done too.
...I'm not sure what website you're looking at?
Reply With Quote
  #7  
Old 06-24-2011, 02:38 PM
16k_zx81's Avatar
16k_zx81 16k_zx81 is offline
 
Join Date: Sep 2010
Location: South Australia
Posts: 3,791
16k_zx81 is a jewel in the rough16k_zx81 is a jewel in the rough16k_zx81 is a jewel in the rough
Default

I like the second one best, too.

A couple of things occurred to me.

Firstly, there's a lot of blank space in the design. I think some of this space could be used to improve the strength of the advertising message.

I'm not advocating to make the design 'cluttered', and I can see this is part of the design form. Im not suggesting to upset the balance of that either. What I am saying is that there is quite a lot of empty room there, some of which could be put to task on message.

Secondly, I think it could be worth considering some development of your sales pitch.

I didnt catch in your post how you will be distributing these, what your target market is, what the specifics of the drop-target are (the people who will be getting the fliers) or what the context is in which they will receive them (letterbox, trade show, network meetings, or whatever).

Its very difficult to provide much more of a critique without knowing these aspects as this is what would drive the nature of the copy.

Speaking generally though, one thing I am noticing is that there's no clear message.

In the copy you're saying "We do this, and this, and this. So call us".

There's nothing there to differentiate your company's service from any other website service the punter could access. Any web-design company can provide these services. That, in terms of your advertising message, is a problem.

To get their attention, something should jump off the page (a specific benefit to the customer, something immediately tangible) saying "Choose US!" .... because you get "THIS"

"THIS" is the thing you offer that makes them want to ring YOU for the job, and not just another web-design company, which there are no shortage of.

It's the thing that makes them put the flier in their pocket, keep it, and ring YOU when they get back to the office, instead of simply being reminded by it that they need the website done, and getting on Google to shop around.

At the moment, your flier lacks this aspect.

It looks great! All the aesthetics are there. But, it lacks the capacity to 'stick'.

Hope it helps.
__________________
"Do something you love, and you'll never work a day in your life"

Last edited by 16k_zx81; 06-24-2011 at 03:00 PM.
Reply With Quote
  #8  
Old 06-24-2011, 02:47 PM
14049752 14049752 is offline
 
Join Date: Mar 2008
Posts: 3,230
14049752 has a spectacular aura about14049752 has a spectacular aura about
Default

I like number two, as well.... However, my gripe is.... Why did you leave them as PDFs for us to give an opinion? That render time was ridiculous! (seriously, I had to restart my machine after looking at 2) PNG or JPG would have been fine for us to say "Looks good..."
Reply With Quote
  #9  
Old 06-24-2011, 03:01 PM
iisjman07's Avatar
iisjman07 iisjman07 is offline
 
Join Date: Jul 2009
Location: South End Of The UK
Posts: 3,049
iisjman07 has a spectacular aura aboutiisjman07 has a spectacular aura about
Default

Two, definitely. It's actually very nice
__________________
put that in your pipe and grep it
Reply With Quote
  #10  
Old 06-24-2011, 03:05 PM
Simmy's Avatar
Simmy Simmy is online now
Super Moderator
 
Join Date: Aug 2007
Location: Bristol, UK
Posts: 1,413
Simmy is on a distinguished road
Send a message via MSN to Simmy
Default

Quote:
Originally Posted by 14049752 View Post
I like number two, as well.... However, my gripe is.... Why did you leave them as PDFs for us to give an opinion? That render time was ridiculous! (seriously, I had to restart my machine after looking at 2) PNG or JPG would have been fine for us to say "Looks good..."
Fair point. Sorry if people are having problems rendering the PDFs. I've converted them to jpg now.
Reply With Quote
Reply

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off

Forum Jump


All times are GMT. The time now is 10:28 PM.


Powered by vBulletin®
Copyright ©2000 - 2014, Jelsoft Enterprises Ltd.
Technibble.com is based out of MELBOURNE, AUSTRALIA.