Leaflet Design - Which do you prefer?

[Simmy]

Which leaflet do you prefer out of these 2? We're having 5000 printed so we want to get it right!





Also, any critiques welcome. What would you change with regards to the content, images, design etc. Thanks

[TLE]

I like the second one best. It more eye catching, easier to read even though it's on an angle and the colours are great too. Very eye catching, great work!!

[activeits]

Originally Posted by TLE

I like the second one best. It more eye catching, easier to read even though it's on an angle and the colours are great too. Very eye catching, great work!!

Same here, go for number two. But before you give out any leaflets get your website done too.

[Martyn]

No 2 by a long way................

[PremierTech]

No2 is way better. Although the picture in the first brought back memories of the bridge from when i lived in that part of the country.

[Simmy]

Thanks for the feedback - we'll be going with the 2nd one by the looks of it.

Originally Posted by activeits

But before you give out any leaflets get your website done too.

...I'm not sure what website you're looking at?

[16k_zx81]

I like the second one best, too.

A couple of things occurred to me.

Firstly, there's a lot of blank space in the design. I think some of this space could be used to improve the strength of the advertising message.

I'm not advocating to make the design 'cluttered', and I can see this is part of the design form. Im not suggesting to upset the balance of that either. What I am saying is that there is quite a lot of empty room there, some of which could be put to task on message.

Secondly, I think it could be worth considering some development of your sales pitch.

I didnt catch in your post how you will be distributing these, what your target market is, what the specifics of the drop-target are (the people who will be getting the fliers) or what the context is in which they will receive them (letterbox, trade show, network meetings, or whatever).

Its very difficult to provide much more of a critique without knowing these aspects as this is what would drive the nature of the copy.

Speaking generally though, one thing I am noticing is that there's no clear message.

In the copy you're saying "We do this, and this, and this. So call us".

There's nothing there to differentiate your company's service from any other website service the punter could access. Any web-design company can provide these services. That, in terms of your advertising message, is a problem.

To get their attention, something should jump off the page (a specific benefit to the customer, something immediately tangible) saying "Choose US!" .... because you get "THIS"

"THIS" is the thing you offer that makes them want to ring YOU for the job, and not just another web-design company, which there are no shortage of.

It's the thing that makes them put the flier in their pocket, keep it, and ring YOU when they get back to the office, instead of simply being reminded by it that they need the website done, and getting on Google to shop around.

At the moment, your flier lacks this aspect.

It looks great! All the aesthetics are there. But, it lacks the capacity to 'stick'.

Hope it helps.

[14049752]

I like number two, as well.... However, my gripe is.... Why did you leave them as PDFs for us to give an opinion? That render time was ridiculous! (seriously, I had to restart my machine after looking at 2) PNG or JPG would have been fine for us to say "Looks good..."

[iisjman07]

Two, definitely. It's actually very nice

[Simmy]

Originally Posted by 14049752

I like number two, as well.... However, my gripe is.... Why did you leave them as PDFs for us to give an opinion? That render time was ridiculous! (seriously, I had to restart my machine after looking at 2) PNG or JPG would have been fine for us to say "Looks good..."

Fair point. Sorry if people are having problems rendering the PDFs. I've converted them to jpg now.