Addressing postcards to residential. What should go on ATTN: line?

Phishie · #1 06-25-2008, 11:34 PM

Hey guys,

I am going to be sending out a bunch of postcards to addresses that I've just drove around and collected.

I am debating and trying to figure out what the best salutation is.

So far all I can come up with is Dear Resident. I like "Dear Valued Customer" but they are not my customers so I can't use that.

Some others:

To whom it may concern
Dir Sir or Madam

I don't really like any of these. I want something generic that can be used to greet unknown people, but I'd also like something that sounds very nice. Anybody have some suggestions? Keep in mind that these postcards will be sent without an envelope. I am not addressing anybody with a letter, I am just trying to figure out what should go on the ATTN: line of the address.

Any help is much appreciated. =]

thecoldone06 · #2 06-25-2008, 11:39 PM

You really want it to get into the hands of someone at the company that has the power to make decisions. That may sound stupid but if you put something on it such as customer, their employees may throw it away. If you put something such as "business owner" i would think you'd have a better chance of it getting in the correct persons hands. I may be completely off but it makes sense to me. lol Good luck with the postcards, let us know how the ROI is!

Phishie · #3 06-25-2008, 11:45 PM

Quote:

Originally Posted by thecoldone06

You really want it to get into the hands of someone at the company that has the power to make decisions. That may sound stupid but if you put something on it such as customer, their employees may throw it away. If you put something such as "business owner" i would think you'd have a better chance of it getting in the correct persons hands. I may be completely off but it makes sense to me. lol Good luck with the postcards, let us know how the ROI is!

Thanks for the response but I am sending these to residential (consumer) prospects. =]

generalj · #4 06-25-2008, 11:45 PM

I thought of a couple...

Dear Neighbor
Dear Local Resident
Dear Computer User
Dear potential customer

just some examples. ou got me thinking about that too. I will post any others I com eup with.

Phishie · #5 06-25-2008, 11:47 PM

Quote:

Originally Posted by generalj

Dear Neighbor
Dear Local Resident
Dear Computer User
Dear potential customer

Thanks generalj, I really like the Dear Neighbor one because I am targeting very close by residences and giving them a deal because they are so close by. Potential Customer did cross by mind but I think that sounds a little bit arrogant when you think about it.