YP Pay Per Call ???

[comphorizons]

Wow, i didn't know YP was that bad. Good thing i asked, thanks guys.

[HCHTech]

Concur. YP, like many paper services are circling the drain at this point. I built my business with them, but the ROI went from an easy 600-800% in the early years to about 85% (lost money) last year. I cut my ads in half and will undoubtedly cancel this fall when renewal time comes around.

I still get calls from older folks who rely on print, but even those are diminishing. This ship has definitely sailed.

I also spent a year on their online service - if I recall it cost me $100/mo and I didn't get a single (!) call from it.

[Cornerstone Technologies]

Originally Posted by HCHTech

I also spent a year on their online service - if I recall it cost me $100/mo and I didn't get a single (!) call from it.

This is what we have experienced and have learned other businesses are seeing. Their web experience is worthless and not a good investment. I think setting a $100 on fire would be a better return.

[nesrinamb]

I had a YP guy call me about PPC then he told me it was $16 per call and I started laughing. good times good times