How should I word my newspaper add? yes I said newspaper

[StableSolutions]

Originally Posted by PCX

It sounds like more money to you maybe, but marketing companies have done tons of studies that show dollar amounts are usually more effective than percentages, unless you are dealing 50% or more.

That is somewhat true, but it also depends on the scenario.

He mentioned he's marketing to people with a median income of $110,000+.

Among higher income folks who have to spend more, $15.00 is nothing to them. However, a percentage off of something that has the potential of costing them a very significant amount of money... (Anything more than an hour on the workbench there and your $15.00 off is nothing...)

Think about it this way...

The average American household income for 2011 was $49,445 (According to USA Today)
He is marketing to an area who makes more than twice the average household income... This is not your "normal" demographic represented in a standard sample audience.

[nesrinamb]

@PCX and StableSolutions

You both make very good points and the main reason why I choose to put a dollar amount was because I heard of the what PCX is talking about. But I also understand the point of $20 being very little to some people.

I forgot to ask what do you guys think of the headline I placed?

I am thinking of switching over to:

"Rincon Dynamic Computer Repair - Keeping Technology At Its Best."