Originally Posted by PcTek9
I'm glad you totally agree. I think this is something he will pursue locally, so the millions and billions of advertising dollars is a bit over the top.
Even if you have ten technicians your not going to approach millions of advertising dollars, let alone billions.
You kinda misread the quote. I was saying NIKE had spent billions to make an unorthodox name work. Not that OP needed to. In his case Big money might be $5k or it might be $50k. The important point is he is creating an additional hurdle to over come.