White Labeling...

[LoganCCR]

Hello, I would say I'm a mid level PC technician and I just started exploring white label software such as cloud storage/anti-virals/and PC monitoring software.

My question being is this. The service itself seems legitimate, but does having a volume licensing of a more well known software create better customer confidence? Is something like this more or less profitable than purchasing a volume licensing? I in no way plan to use ANY software I try selling as a huge profit item I'm just curious on others feedback who have had more experience with these white label softwares.

Thanks in advance for any advice people have to offer, I'm still in the beginnings of my business and even though I research daily...it seems I always have a considerable amount to learn when it comes to marketing and what not.

[Parkwaytech]

In our experience, white labeling isn't a real value add. I don't have my clients digging into my tools and then buying them direct. I can see the value, but, for us, it doesn't justify the higher price you usually pay. Our clients trust us to pick out the proper software and the implement and manage.

I will say that a lot of what we "resell" isn't available direct to the end client. This may play a role, as well, but I have honestly only ever had one client interested in what we use. They just want to know whether it will work for them within their budget.

[LoganCCR]

Thanks a lot for the thorough reply. I've been trying to drum up extra ways to squeeze a little more profit out of my services and that was just one that ran through my head. Generating profit from anything else besides services performed almost seems not worth the investment of time.