Placing a Roadway Sign

[MikeRepairs]

I live in a rural area where all the local traffic travels one main highway.
I am contacting a land owner of a farm along the highway to inquire about a billboard sign placement to advertise my computer repair.

I want to bury two 4"x8" wooden posts about 14 foot long, then hang a 4'x8' painted sign board on it. It would have to be on his side of the fence line just his side of the county roadway easement.

How much is reasonable to pay for the usage of his land if he lets me place a sign? What kind of terms should I put in a permission agreement for us to sign?
I was thinking of a two year agreement with payments every 6 months.

Thanks for any input.

[JosephLeo]

I live in a rural area where all the local traffic travels one main highway.
I am contacting a land owner of a farm along the highway to inquire about a billboard sign placement to advertise my computer repair.

I want to bury two 4"x8" wooden posts about 14 foot long, then hang a 4'x8' painted sign board on it. It would have to be on his side of the fence line just his side of the county roadway easement.

How much is reasonable to pay for the usage of his land if he lets me place a sign? What kind of terms should I put in a permission agreement for us to sign?
I was thinking of a two year agreement with payments every 6 months.

Thanks for any input.


Well, I remember someone telling me that the cost in a mid-density area cost around $10,000 / 6mo. for a full size banner. So I would guess that's a decent amount to pay if your city is populated with about 50,000 ~ 250,000 people. But it really depends on your "eyeball" count.

Check with your local county clerks office (I think) or with archives and ask them for the information on how many drivers cross that area. If you're looking for an electronic version of this then you might want to go to CoStar.com and sign up (It's pretty cheap if you have enough money to do road signs that is)

[OfficerLahey]

no idea with this sort of thing to be honest. as i imagine it's heavily influenced by geographic location and traffic levels.

what i'd do personally is probably ring around and find out advertising costs for various area's in your city/state whatever. and the traffic levels of each location, atleast then you'll have something to base your costs off when you pitch it to him, and have a general idea of the costs associated.

let us know how it turns out!

[mekon]

Buy a large van, put some really good vinyl advertising on it and park on the main road into town. That way you also have a suitable vehicle for occasional big deliveries, you can also park it outside big events (a good time to hand out flyers) and when it's on the move you have mobile advertising. I don't know about planning laws in the states, but this gets around them in the UK.


Edit: apologies, just realised you are in Oz.

[Bryce W]

The first thing would be for you to determine how much each client is worth to you. You can do this by averaging the cost of a certain about of jobs in say a week or month.

Then, work out how many clients you could expect from this advertisement (hard to know, so you'll have to take a guess. Then you can determine how much the advertisement is worth.

[Jake77444]

Depends on traffic flow numbers. Find out how many cars pass there per day/week/month/year.

[coco3_man]

Barter the placement. He let you place the sign and you can help him with his computers. My mom let the fuel oil guy put a sign at the far edge of her property and he gave her fuel.

Bartering is a good way to get what you need. Just don't barter your way into poverty. :D

Just a thought...

Tom