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View Full Version : Your Unique Value Proposition


jmyersnc
07-08-2009, 07:25 PM
Hello, everyone. I stumbled across this site a few days ago, and really enjoy reading it. I great tool I must say. I've been in the computer repair arena for almost 10 years now. Most of the time just doing it for side money. I've been on the OnForce platform for about half of that. I've recently been put in the displaced work force from my full time job, and I've decided on opening my own full time repair biz. I have a client of mine that wants to partner up and expand his horizons. He asked me today to come up with my Unique Value Proposition. Basically, what makes my biz different that any other computer repair center. I am basically asking you guys for some input, what makes you different from your competition, whether it be, GeekSquad or Joe's Computer Repair down the street. I appreciate the input.

NYJimbo
07-08-2009, 07:31 PM
"Basically, what makes my biz different that any other computer repair center."

Let's be honest to ourselves first. NOTHING.

I dont mean you or anyone else here sucks, but we really do not offer anything better than they do. I know we all say "Better service" or "we care more" but the truth is those lines only work if you know how to "sell them" to the client.

Every PC repair website touts how it is better and uses all the regular catch phrases and promises. But what you really need to do is just get to work and prove it to your clients and then hope for either testimonials or referrals. Those are the things that really prove you are better, not what you say on your website or brochure.

I mean unless you are doing chip level repairs on laptops or you know how to fix ANY virus infected computer no matter how bad and not need to reformat it, then you (I, we) are all the same. Believe me, the clients see the same things everywhere so you/I/we cannot fool them.

Get to work, work hard, impress your clients and win them over and then you can brag, but until then its just another PC Repair guy using the same lines that everyone else is.

TechGirl86
07-08-2009, 08:12 PM
"Basically, what makes my biz different that any other computer repair center."

Let's be honest to ourselves first. NOTHING.

I dont mean you or anyone else here sucks, but we really do not offer anything better than they do. I know we all say "Better service" or "we care more" but the truth is those lines only work if you know how to "sell them" to the client.

Every PC repair website touts how it is better and uses all the regular catch phrases and promises. But what you really need to do is just get to work and prove it to your clients and then hope for either testimonials or referrals. Those are the things that really prove you are better, not what you say on your website or brochure.

I mean unless you are doing chip level repairs on laptops or you know how to fix ANY virus infected computer no matter how bad and not need to reformat it, then you (I, we) are all the same. Believe me, the clients see the same things everywhere so you/I/we cannot fool them.

Get to work, work hard, impress your clients and win them over and then you can brag, but until then its just another PC Repair guy using the same lines that everyone else is.

I agree with everything he just stated, we aren't any "different" so to speak, but the way someone takes care of their customers is what can set them apart.

K007
07-08-2009, 09:19 PM
I don't know if this will stick.
But one of the aspects which can set you apart from others is if:
You have return customers who have first come to you years ago, and since then at least twice a year they ask for your services...

cmonova
07-09-2009, 01:46 AM
It really depends on what this client wants to do with partnering up and expanding his horizons. Not really sure what the benefit is to you or him there.

If you look at Unique Value Proposition it could be something like:

We provide problem solving, 24/7 monitoring, remote services, customer service, search engine optimization and solutions based on achieving identified goals. We back up these propositions with client references, testimonials, monitoring reports (i.e. hounddog etc), Portal for remote connections, site statistics, etc....Maybe your competition says they do the same things but for the "unique" part you have to show something that will set you apart vice just saying we do 24/7 service.

The idea is the services you provide may not be unique but the way you deliver them might be.

I don't really believe the theory of "Basically, what makes my biz different that any other computer repair center." and the answer of nothing.
'

On this: "I mean unless you are doing chip level repairs on laptops or you know how to fix ANY virus infected computer no matter how bad and not need to reformat it, then you (I, we) are all the same. Believe me, the clients see the same things everywhere so you/I/we cannot fool them."

Again can't agree. This may be right in theory if it only pertains to working on 1 computer or a laptop etc. But in business if you are building your business and you are shooting for business clients etc then there are a ton of things that can set you apart. It can be something as simple as "1" certification in your capabilities letter. It can be an example of a website you have listed on the first page of all search engines that your competition can not showcase. There are many many ways to set yourself apart from the others in this field if you put your mind to it.

Doctor Micro
07-09-2009, 02:22 AM
What makes us different? I'll tell you.

We are not big corporate conglomerates who rely on upselling parts, systems and upgrades from our sales floor. We are, in the main, small local businesses who know our locale, know our clients, provide professional support at prices less than, or on a par with, the Big Box chains. We don't have shields, we're not called "agents" and we don't drive a fleet of little VW bugs that look like cop cars from "Honey, I shrunk the kids!" We are often on a first name basis with our clients. We are usually the same person to show up to fix a problem that was there the last time, and the time before that, and the time before that, and we will be the same person to show up the next time, too!

We know our clients intimately. We know their history almost like the back of our hands. We have the luxury of being understanding and flexible in our schedule and pricing.

Some of us even worked for the Big Box guys, but we didn't like their cookie-cutter approach to computer service, nor did we like being judged the same as some snot-nosed kid who somehow got hired but didn't know his a$$ from a hole in the ground and gave the rest of us a bad name.

Yes, we're in it to make money, just like the Big Box guys... but though there may be the exception to the rule here and there, there's a world of difference between us and them. We care... we really care... and they don't.

jmyersnc
07-09-2009, 02:35 AM
thanks guys for the input -

very well put - keep them coming.

bagellad
07-09-2009, 04:51 AM
Well it might be that things are a little slow for me right now, but i have found that speed is really a factor. I am typically able to go to the job within the day and have the problem sorted out by the next one.

anonymous Mac Tech
07-09-2009, 05:20 AM
For us its return business and referrals. Having been in business for several years. Apple authorized helps us as well and not just for warranty work. If you have nothing else and especially if surrounded by big box places/corporate setups, push the local small business thing. We get clients over the Apple Store just for that fact, even if our prices are higher than Apples on some things.