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DanF
04-15-2009, 12:07 PM
Hi all :)

First of all I'm taking this opportunity to thank all those who helped me over the time since I've joined this wonderful community.

For those who don't know, I've started business when I've retired from work. Considering my clients are only the result of word of mouth advertising and one advert in a local mag almost 12 months ago, I'm happy with the amount. Since I lack the basic legal stuff I can't advertise as much as I can and I'm limited so much so I can't advance. Now that I've decided to settle this stuff I need to choose a name for the business as I don't agree with using my personal name anymore.

The problem is that I don't speak English everyday, and I'm pretty sure English speakers no much more vocabulary words then me. For sure, I'm planning to include the words 'computer services' (or computers service?) :o so that when people read the name they get the idea of everything. I would also like to include some type of slogan and I'm emphasizing on a personal level service, which I know local stores lack of. As regards to the name itself, I've though of 'Ample'; which I guess means enough or more than enough or something like that. Not sure if it makes sense, would be great if you define the word for me.

Thanks guys :)

TimeCode
04-15-2009, 02:05 PM
I'm not trying to be rude. Please understand that my reply is to help you in your quest. http://www.merriam-webster.com/ will give you much more accurate definitions as even though people may use the words every day, they may not be able to define them properly. :)

Definition of "ample" - From www.merriam-webster.com
Pronunciation:
\ˈam-pəl\
Function:
adjective
Inflected Form(s):
amĚpler Listen to the pronunciation of ampler \-p(ə-)lər\ ; amĚplest Listen to the pronunciation of amplest \-p(ə-)ləst\
Etymology:
Middle English, from Anglo-French, from Latin amplus
Date:
15th century

1 : generous or more than adequate in size, scope, or capacity <there was room for an ample garden>
2 : generously sufficient to satisfy a requirement or need <they had ample money for the trip>
3 : buxom, portly <an ample figure>

rusty.nells
04-15-2009, 02:35 PM
My interpretation of the common usage of ample is "no more, no less or adequate". Perhaps that's just me.

DanF
04-15-2009, 02:44 PM
Why do you think that was rude TimeCode? Sometimes it's not that easy to understand everything when you don't talk English.

Thanks for your replies, think I got the definition. I think it would be good for a name, or not? What are your suggestions as to the slogan. As I already mentioned, I'm trying to create a brand... a business which caters home users and small business, thus I need to emphasize a Best and Personalized service as much as possible.

On our island computer repairs may be good, but not always fast, not always good and most of the time they don't (or simply can't take the time to explain home users the difference between certain hardware or a problem). So basically, that's what I'm trying to cover. I've also just send a small questionnaire about the expectations of a computer user when it comes to computer techs and servicing. So I should have a clear picture in a week.

Rider
04-15-2009, 02:53 PM
I don't like the word "ample" for a computer name for a couple of reasons. First, it basically means adequate or enough but it can come across as average. I don't think you want to be thought of as an average tech. I prefer something like "complete." Complete Computer Services as apposed to Ample Computer Services. Keep in mind, that is very generic and most likely already in use.

The second reason I don't like "ample" is that it can easily be misread as "apple" and you will find yourself getting calls to fix Apple computers. That's not bad if you do fix Apples but my point is that it can easily be misread.

It's very hard to come up with a clever, catchy business name. Good luck with that. I think you are on the right track including "computer services" or something like that, your name should be descriptive. Again, some generic examples: Local Computer Services, Expert Computer Services, Friendly Computer Services, Bilingual Computer Services. These are all weak names but I think this might be the direction you want to go in (not weak but descriptive). Just try to avoid as coming across as average or typical. The fact that English isn't your native language can be a selling point as well, stress the fact that you are bilingual. Not necessarily in your name but maybe in your slogan or in your advertising. There are many people like you who aren't the most comfortable with english and would prefer to go to someone they can relate to.

Good luck in the business.

Rider

DanF
04-15-2009, 02:59 PM
Thanks Rider. In the meantime I'm still searching and thinking of names. Now this is really difficult :confused:

Thanks for the wishes :)

jj2000
04-15-2009, 03:51 PM
I must agree with the others ample could come across wrongly, How about Imharreg computer services or Zenit computer services or just use Ħad-Dingli in the name to suggest your locality.I would also try to use the fact that you are bi lingual as a major selling point.

DanF
04-15-2009, 04:23 PM
:D nah... :p

What about ClickRight, TechMate...?

I must agree with the others ample could come across wrongly, How about Imharreg computer services or Zenit computer services or just use Ħad-Dingli in the name to suggest your locality.I would also try to use the fact that you are bi lingual as a major selling point.

ClickRight
04-15-2009, 04:27 PM
:D nah... :p

What about ClickRight, TechMate...?

Don't even think about it :D

DanF
04-15-2009, 06:49 PM
LOL!!

... but you're in Canada! I'm too far :p

Seriously... I don't think there should be a problem unless a name is registered or something? I don't have any idea about the how many 'PC Doctors' I've encountered!

On a side note, personally I prefer the 'TechMate' name rather than the 'ClickRight'.

rtrahan
04-15-2009, 07:14 PM
Agree with the rest, Ample=Average...how about OvertheBoarder Computer Services. Ya got your billingual overtones and business reason. You'll have to check with your Sec of State to see if anyone else uses your name also..so naming is just the beginning, you'll need three of four choices...

DanF
04-15-2009, 07:51 PM
Malta is so small that you know everyone :p ... so no ;)

TimeCode
04-15-2009, 09:22 PM
While I disagree with everyone else's understanding of the word "Ample", I have to concede that if so many have the perception of it meaning average it is the wrong word to use. If a word is viewed as being less than stellar, you should choose something else.

rusty.nells
04-15-2009, 10:03 PM
My interpretation of the common usage of ample is "no more, no less or adequate". Perhaps that's just me.

I'm speaking of my own interpretation as an American. Perhaps a Brit or Maltese would interpret it differently.

Also, you could try ample as an acronym:

A
More
Personalized
Level of service
Everyday

Lousy example, but you get my point...I hope.

ID10t
04-15-2009, 10:13 PM
A
More
Personalized
Level of service
Everyday

that really isn't bad. kudos to you for thinking of it! make it an acronym. you'll still show up close to first in the phone book. "A.M.P.L.E. Computer Services" i like it.

K007
04-15-2009, 10:19 PM
how about AMPED

waht it means: http://en.wikipedia.org/wiki/Ampere
so amped could be translated as the past participle of the substantive converted to verb or adjective??? (English is not my first language)

As an alternative to ample whay dont you choose AMPPED wich means amplified

I know there is a video game called AMPED so check first to see if is ok to use that word in your company name, I believe it should be as long as you put "Computer Services" or Compu Serve

Yeah, it would sound awesome: AMPED COMPU SERVE LLC .... hmmm yummy!

Just my 50 cents (should I say pennies ?)

SOHO-NZ
04-15-2009, 11:54 PM
speaking as a ex-pat Brit, AMPLE has a very similar meaning to PLENTIFUL or "MORE THAN ENOUGH".

To make your business sound like the one to choose, you need a superlative word, not one that makes you sound a bit more than average.

My personal advice is to try to stay away from words that are easily mispelled, or even require a long explanation of their meaning. - AMPPED isn't a common word, and I can see people getting it wrong alot. if you had www.ampped.com - do you think people would easily remember and spell it correctly?

Just my opinion.

DanF
04-16-2009, 08:30 AM
Just read that article. It's logic, but sometimes POWER words just don't fit. I'm afraid that when people hear a power word they think of UNprofessionalism. At least that's what I think of when I keep hearing power words on TV Adverts, let alone business names. Now, this could be just the local mentality, which varies from place to place. I think it would be good idea to use a power word as part of the slogan instead.

I'm not saying that every single power word does not suite to be part of a business name.

In marketing there are words that reduce something, and there are words that increase something. Also there are words like 'choice' that make people feel empowered.

http://www.ego4u.com/en/business-english/infos/power-words

Here's some articles about marketing power words.

DanF
04-16-2009, 08:35 AM
That's good mate :D The problem is that it's too long to use, maybe the words as a slogan. Also, I would really like to use the 24/7 numbers (together with personalized) somewhere. The reason is that lots of local stores close early, and from the results I got from a questionnaire I've did, this would be an innovation for our country. So yes, I'm ready to do it. Although I can't imagine someone phoning at 3 in the morning for a repair :p But at least if someone is doing something at 11pm or even later and really needs a fix, then I'm ready to do it.

As regards to Maltese interpretation, I don't think we use the word ample. We tend to use simpler terms, like 'more than enough'. To explain a little bit more about our language, both Maltese and English are our FIRST official languages, but obviously we use much more Maltese then English in our daily life... so you expect that a Brits or an American has much more vocabulary knowledge than I do.

I'm speaking of my own interpretation as an American. Perhaps a Brit or Maltese would interpret it differently.

Also, you could try ample as an acronym:

A
More
Personalized
Level of service
Everyday

Lousy example, but you get my point...I hope.

DanF
04-16-2009, 08:37 AM
speaking as a ex-pat Brit, AMPLE has a very similar meaning to PLENTIFUL or "MORE THAN ENOUGH".

To make your business sound like the one to choose, you need a superlative word, not one that makes you sound a bit more than average.

My personal advice is to try to stay away from words that are easily mispelled, or even require a long explanation of their meaning. - AMPPED isn't a common word, and I can see people getting it wrong alot. if you had www.ampped.com - do you think people would easily remember and spell it correctly?

Just my opinion.

No, not at all. You're 100% right.