Yellow Book Advertising

[vr6rafal]

I'm curious how many here advertise in yellowpages print book, in USA. How much does it typically cost and how good is the rate of return? We're thinking of starting a more traditonal advertising such as yellowpages book, but unsure of any real results, is it worth the hefty price!!!

[ootuoyetahi]

Been discussed here many times. I think the general consensus is that its not worth the expense.

[schwags]

I actually get a majority of my customers from a small 3/4" ad in DEX. It costs about $40 a month for the local book and a small portable book...pays for itself at least 10 times over. I find that it is usually customers who only have one computer, and it isn't working. So they reach for the 'ol standby...