PDA

View Full Version : My New advert: what do you think ?


Andyuk2007
09-24-2008, 11:19 AM
Hey All, i've had a new advert made and would like your input on it, bear in mind i cannot get it changed but i am having yet another designer make me a second one. please click on attached images to see it :)


As you can see i've gone for a different look and the wording has been made to not sound too business like, I put myself into the shoes of an ordinary person who may not understand computers and put on the most common problem as a question. all the wording was supplied to the designer and i must say she did a terrific job :)

if your wondering why my hourly rate is on there well i did look at a few other adverts from the likes of www.pc2mend.co.uk i did get some ideas of wording from them but changed it alot so it doesn't look like i nicked it and that company has an hourly rate of 15 too, i might raise it to 20 in the new year but i'm getting a fair bit of work at that price of 15.

bear in mind i airbrushed out my telephone numbers for security reasons.

Simmy
09-24-2008, 11:46 AM
Changes I would make for the next one



I thought you were going to leave your hourly rate off the advert?
Change "Optimize registry" to "Optimise registry"
What does scan hard drives mean?
Merge the first two lines into 1 - "Install/Upgrade hardware and software"
and finally, something everyone has been telling you to do since the dawn of time and certainly something I will continue to pester you about...Raise your prices!!! :p


I like the layout and general design of the leaflet though :)

Andyuk2007
09-24-2008, 11:57 AM
Changes I would make for the next one



I thought you were going to leave your hourly rate off the advert?
Change "Optimize registry" to "Optimise registry"
What does scan hard drives mean?
Merge the first two lines into 1 - "Install/Upgrade hardware and software"
and finally, something everyone has been telling you to do since the dawn of time and certainly something I will continue to pester you about...Raise your prices!!! :p


I like the layout and general design of the leaflet though :)

oops, I will get those spelling mistakes changed right now, i will raise my prices in the new year :) I think 15 is very reasonable and also another computer repair place has 15 an hour too :p

thanks for the input i didnt notice the spelling mistake, i will also have "scan hard drives" removed :)

cheers :D

Simmy
09-24-2008, 12:09 PM
If you want to run a car, you'll need to raise it to alot more than 20. My car costs 40pence a mile to run. Assuming you do 1 hours work for a customer living 10miles away (20 mile round trip), that's cost 8 to get there and back leaving 12. Then you have to pay tax on that 12, you're barely making 10 an hour.

And as everyone else on here has said, you can charge 45 per hour and upwards and people are prepared to pay if you do a good job.

At the end of the day it's entirely up to you how you run your business though :) Have you been running for a year yet?

Andyuk2007
09-24-2008, 12:18 PM
If you want to run a car, you'll need to raise it to alot more than 20. My car costs 40pence a mile to run. Assuming you do 1 hours work for a customer living 10miles away (20 mile round trip), that's cost 8 to get there and back leaving 12. Then you have to pay tax on that 12, you're barely making 10 an hour.

And as everyone else on here has said, you can charge 45 per hour and upwards and people are prepared to pay if you do a good job.

At the end of the day it's entirely up to you how you run your business though :) Have you been running for a year yet?

i've been running for a year now yeah and i will raise my prices once I've learned to drive but at the moment i just get part time work mostly, I've built up a good repuation so far and i feel that if i raise my prices too much then people wont come to me i dont want to be seen as another pc technician who charges the earth.

if you take a look at http://www.pc2mend.co.uk/ they have an hourly rate of 15 an hour... i do understand what your saying i really do and i've took it to heart, come 2009 i will probably try raising too 20 or 25 :) i want to invest in more equipment aswell.

for now i'm gonna learn to drive (thanks to my dad for 500):p:rolleyes:and do call out when i get them.

2009 will be different i promise :D

NWPhotog
09-24-2008, 01:37 PM
of time and certainly something I will continue to pester you about...Raise your prices!!! :p


Yep I'll second that, way too cheap. You are not only hurting yourself but also the industry. Also most will assume at that price you are not too skilled. It may very well lose you business.

abe
09-24-2008, 02:10 PM
hi andy
maybe you should have a 15 first hour rate then 20-25 second hour or a 15 rate for 1st timers.

bagellad
09-24-2008, 03:19 PM
Hi Andy, I like your new ad maybe you should stick a wizard hat on that guy or something! Only thing I would change is maybe dumb it down a bit for people, does the average person even know what the registry is? Now is that going to be a half page or a full page?

Andyuk2007
09-24-2008, 04:04 PM
Yep I'll second that, way too cheap. You are not only hurting yourself but also the industry. Also most will assume at that price you are not too skilled. It may very well lose you business.

at the moment 15 an hour is very reasonable to most people i dont want to appear to be a big business by charging 35 to 45 per hour as alot of normal folk cannot afford that, Next year i will increase my hourly rate to maybe 20, if you check out www.pc2mend.co.uk they also charge 15 per hour so i think its an ok rate. :)

Hmm how much should i raise my prices by do you think ? i dont want to go too high as people wont come to me.

I've enclosed the updated advert as ellen (the designer) changed some of the wording for me :)

Andyuk2007
09-24-2008, 04:08 PM
Hi Andy, I like your new ad maybe you should stick a wizard hat on that guy or something! Only thing I would change is maybe dumb it down a bit for people, does the average person even know what the registry is? Now is that going to be a half page or a full page?

the Advert is a half page, its already dumbed down enough :p I tried to have it done from a person who had very little computer expertise so it appeared simple and helpful.

Simmy
09-24-2008, 07:10 PM
I could show you some places that charge 10/hour, but that doesn't mean it's a good idea or that you should lower your rates to that :p

The company you have linked us to (pc2mend) only started up in Jan 2008 so they probably have the same idea as you - become known as the cheap computer guy. The problem is, once you are stuck with that label it could be difficult to remove it. As you've already said, you don't want to raise your prices incase your existing customers don't come back to you. You're going to find it even more difficult a year or two down the line. I would be impressed if you could find someone on this forum that has been doing onsite PC repair for 3 years or more and still only charges 15/hour and still makes a decent living out of it (If one exists, I would be willing to bet they are a nervous wreck from all the work they have to do :p). I can't see anyone in the "Hourly Rate" thread. I don't know about you, but that tells me something.

When you get a car, you'll want to be on 30/hour at least. I've already shown how travelling 10 miles takes an 8 chunk out of your first hour, not to mention any unexpected repair bills and the jobs you will lose when your car is in for repair.

Have we drilled it into you yet? :D

Simmy
09-24-2008, 07:14 PM
Hmm how much should i raise my prices by do you think ? i dont want to go too high as people wont come to me.

Why do you think that?

Why do you think first time customers are willing to pay me 45/hour? They certainly don't know how good I am as they've never used me before.

Can I suggest you leave out your hourly rate? And then for just one customer, tell them your hourly rate is 25 and see what their response is (preferably a new customer, not a referral). If that goes well, then in a couple of weeks try telling someone 35. You can carry on charging 15 for all your other jobs, but it will be a good way to (hopefully :p) prove to you that people are willing to pay that.

Andyuk2007
09-24-2008, 07:34 PM
Why do you think that?

Why do you think first time customers are willing to pay me 45/hour? They certainly don't know how good I am as they've never used me before.

Can I suggest you leave out your hourly rate? And then for just one customer, tell them your hourly rate is 25 and see what their response is (preferably a new customer, not a referral). If that goes well, then in a couple of weeks try telling someone 35. You can carry on charging 15 for all your other jobs, but it will be a good way to (hopefully :p) prove to you that people are willing to pay that.

I have a call out tommorow the woman on the phone didn't ask me my rates so i will try and ask for 25 and see what happens if she says its too expensive i suppose i should drop to 20. I just dont like to charge people too much money for things. :rolleyes:

Andyuk2007
09-24-2008, 07:36 PM
I could show you some places that charge 10/hour, but that doesn't mean it's a good idea or that you should lower your rates to that :p

The company you have linked us to (pc2mend) only started up in Jan 2008 so they probably have the same idea as you - become known as the cheap computer guy. The problem is, once you are stuck with that label it could be difficult to remove it. As you've already said, you don't want to raise your prices incase your existing customers don't come back to you. You're going to find it even more difficult a year or two down the line. I would be impressed if you could find someone on this forum that has been doing onsite PC repair for 3 years or more and still only charges 15/hour and still makes a decent living out of it (If one exists, I would be willing to bet they are a nervous wreck from all the work they have to do :p). I can't see anyone in the "Hourly Rate" thread. I don't know about you, but that tells me something.

When you get a car, you'll want to be on 30/hour at least. I've already shown how travelling 10 miles takes an 8 chunk out of your first hour, not to mention any unexpected repair bills and the jobs you will lose when your car is in for repair.

Have we drilled it into you yet? :D

yeah you drilled it into me i'll raise my rates to 25 for new customers and see what happens :p i'm gonna ask ellen to make the changes to remove the hourly rate from the Advert :cool: perhaps i could offer 15 to O.A.P's :)

jj2000
09-24-2008, 07:51 PM
I have a call out tommorow the woman on the phone didn't ask me my rates so i will try and ask for 25 and see what happens if she says its too expensive i suppose i should drop to 20. I just dont like to charge people too much money for things.
sorry to jump on the thread but andy for gods sake do NOT drop your price for the customer stick to your guns if its 25 quid you want then say 25 quid not 20,
I was told many years ago by a very wise man that if you quote a price and you dont get the sharp intake of breath from the customer you are not charging enough,if you take a driving lesson and the guy says 25.00 and you say thats a lot do you think he will drop the price for you,i very much doubt it.

acs
09-24-2008, 08:51 PM
I always keep an eye on what the big boys are doing.
http://www.thetechguys.com/index.shtml
Also google the UK PC repair market for prices and you will see that most charge 30 per hour.
It is a 60 mile round trip to take a PC to the big boys and collect it again from this area so as long as my prices are slightly less then them my customers are happy especially when I collect and reconnect there PC so saving them time and hassle.
When I started 4 years ago I was charging 15 / hr. This is now up to 30 / for home customers and 70 for data back up , format ,windows reinstall and reconnection of printers, network etc.

iptech
09-24-2008, 10:06 PM
15 per hour is far too cheap and with a no-fix-no-fee policy it's commercial suicide IMHO. For on-site work you should consider the income from 4 hours paid rate as typical earnings for a normal working day - you'd be surprised how much time preparation, travelling, admin, marketing/sales etc. etc. eat into your day, let alone allowing yourself time to keep up-to-date with latest technology news and developments.

Whatever rate you offer I certainly wouldn't quote it on any advertising or even your website. I have three separate hourly rates that I charge depending upon the client, location and initial call-out surplus for the first hour. I would drop the no-fix-no-fee, it's a negative selling tactic and I always counter it with the argument that anything can be fixed - it's just a question of price, some things are not worth fixing. It's not your fault a customer's ten-year-old PC will cost more to repair than a shiny new one from PC Woe.

It's a nice looking flyer otherwise though. Good luck with your venture, just remember it's a commercial business and the going rate is set as much by your competitiors as it is by you.:)

Andyuk2007
09-24-2008, 11:30 PM
15 per hour is far too cheap and with a no-fix-no-fee policy it's commercial suicide IMHO. For on-site work you should consider the income from 4 hours paid rate as typical earnings for a normal working day - you'd be surprised how much time preparation, travelling, admin, marketing/sales etc. etc. eat into your day, let alone allowing yourself time to keep up-to-date with latest technology news and developments.

Whatever rate you offer I certainly wouldn't quote it on any advertising or even your website. I have three separate hourly rates that I charge depending upon the client, location and initial call-out surplus for the first hour. I would drop the no-fix-no-fee, it's a negative selling tactic and I always counter it with the argument that anything can be fixed - it's just a question of price, some things are not worth fixing. It's not your fault a customer's ten-year-old PC will cost more to repair than a shiny new one from PC Woe.

It's a nice looking flyer otherwise though. Good luck with your venture, just remember it's a commercial business and the going rate is set as much by your competitiors as it is by you.:)

Hi, I'm going to have the price removed off the Advert tommorow i'm not sure about removing the no fix no fee though as others on the forum has that. i've also decided to raise my rate to 25 for new customers but for current customers i will phase in the new price in a few month's time:)

Bryce W
09-25-2008, 06:40 AM
Andy, check out these articles. I think they are appropriate to your situation:
http://www.technibble.com/raising-your-prices/

http://www.technibble.com/are-you-charging-enough/

Andyuk2007
09-25-2008, 09:28 AM
thanks for those bryce, today is the day i start using my new price of 25 per hour. i'm kinda nervous of what people will think but i guess one difference is that i dont charge a call out fee. I suppose i could say "if it goes wrong again in the next 3 month's give me a call and i'll fix it for free"

as a kind of a gurantee, do you guys offer gurantees of your work ?

Checkmate
09-25-2008, 04:20 PM
as a kind of a gurantee, do you guys offer gurantees of your work ?

Andy, glad to see you are moving up the prices. Do not act nervous when you quote it or the client will notice that and say "Oh dear, that's just too expensive. I thought you would be less."

As for a guarantee, honestly depends on the client and the work performed. Hardware install, software install, sometimes even a restore of OS, yes. Virus removal, no way.

The Birddog
09-29-2008, 11:53 AM
Andy, dont start so low. Charge 40 per hour and will gain more respect and have to work less.

You CANNOT survive on even 25 per hour, it's ridiculous and giving the industry a bad name.

Andyuk2007
09-29-2008, 12:55 PM
Andy, dont start so low. Charge 40 per hour and will gain more respect and have to work less.

You CANNOT survive on even 25 per hour, it's ridiculous and giving the industry a bad name.

yeah but if i charge too much then people will go elsewhere wont they.

Simmy
09-29-2008, 02:43 PM
No they won't because people expect to pay that kind of money for a computer technician. Just like they expect to pay 50/hour to an electrician or a plumber. And the prices are that high not because our industries are a rip off, but because that's how much we need to charge to make a decent living.

Lets assume you want to make 15,000 a year profit based on your old 15/hour rate Andy. That is 19,120 you need to bring in before tax and national insurance. Plus your business expenses (car running costs/advertising/insurance/office supplies) means your gross income needs to be around 25,000 (based on my last years business expenses). At 15 an hour you would have to work 7 hours per day to make that kind of money!!! Bearing in mind in that 15,000 you now have sat in your account, you have to pay the rent, gas, electricity, council tax, telephone/tv/internet bills...Even if you were to somehow get 8-10 hours a day, that's still not enough of a salary to get you a good mortgage. It's just not feasible to do 7 hours a day as you would then be spending many hours travelling between jobs and then doing the admin side of things when you get home aswell as contacting people who left messages during the day. My heart is twinging just thinking about all that work :D

You need to do some calculations and see for yourself just how much you will make at different hourly rates. I understand you may not have rent/mortgage/bills to pay atm, but you will one day.

NWPhotog
09-29-2008, 03:05 PM
Andy, dont start so low. Charge 40 per hour and will gain more respect and have to work less.

You CANNOT survive on even 25 per hour, it's ridiculous and giving the industry a bad name.

Yep. You have to charge a respectable fee to be considered a pro. Otherwise you are just another amateur in your customer's minds.

Andyuk2007
09-29-2008, 06:45 PM
No they won't because people expect to pay that kind of money for a computer technician. Just like they expect to pay 50/hour to an electrician or a plumber. And the prices are that high not because our industries are a rip off, but because that's how much we need to charge to make a decent living.

Lets assume you want to make 15,000 a year profit based on your old 15/hour rate Andy. That is 19,120 you need to bring in before tax and national insurance. Plus your business expenses (car running costs/advertising/insurance/office supplies) means your gross income needs to be around 25,000 (based on my last years business expenses). At 15 an hour you would have to work 7 hours per day to make that kind of money!!! Bearing in mind in that 15,000 you now have sat in your account, you have to pay the rent, gas, electricity, council tax, telephone/tv/internet bills...Even if you were to somehow get 8-10 hours a day, that's still not enough of a salary to get you a good mortgage. It's just not feasible to do 7 hours a day as you would then be spending many hours travelling between jobs and then doing the admin side of things when you get home aswell as contacting people who left messages during the day. My heart is twinging just thinking about all that work :D

You need to do some calculations and see for yourself just how much you will make at different hourly rates. I understand you may not have rent/mortgage/bills to pay atm, but you will one day.

I do agree with everything you say, one day i will have a mortgage and many bills to pay, i suppose my problem is that i'm just too nice to people and that reflects in my prices :rolleyes: the older dears aged 50 to 60 love me :D I've only just increased my prices to 25 an hour to increase them again so soon would piss my current returning customers off too much :( couldn't i introduce it slowly like 30 an hour next april as that might be a less of a shock. I'm worried that if i increase prices too much then the friendships i have made with my customers will suffer :(

ReArtemis
09-29-2008, 08:33 PM
I think you can undervalue yourself and people will wonder why you are cheap. I think it reassures customers when they pay say 35 for somebody to actually call out to their home and do a decent job.

I don't generally go to customers homes as i have a shop but i do call out to set up wireless routers etc. For that i charge 35 but while i am there i give an honest opinion and advice on the state of their machine, most of the rectifying other minor issues whilst there! Sometimes i am only there less than twenty minutes but i leave them safe in the knowledge that i am available for any questions / queries in the future.

Profit is not a swear word and as long as you know you do a good job and not rip people off then you will earn their loyalty. (and keep them away from the cowboys).

The Birddog
09-30-2008, 05:23 PM
Andy, Friendships are one thing, but so you know, people are in business to make money, and You have to put friendships aside from business.

Well said.

The Birddog
09-30-2008, 05:25 PM
yeah but if i charge too much then people will go elsewhere wont they.

No, people want to pay for a good service. If you charge too low you will get cheapskates who actually want to pay even less!

bagellad
10-05-2008, 06:30 AM
Andy how was the response to your flyer?

Alana
10-06-2008, 04:57 AM
It is a nice ad clear concise and to the point should work well.

Andyuk2007
10-06-2008, 10:57 AM
Andy how was the response to your flyer?

The response I've had to the new Advert has been hmm ok so far I was busy on friday but mondays are always kinda dead, everywhere in my local area has the updated Advert now. i had thought about putting in the Local colour advertising booklet called "The local" just to see how it does but the cost of advertising in there is kinda high its 50 a month :eek: however i can do a 1 off but i'll see. :)