16k_zx81
10-07-2010, 11:10 AM
Two scenarios came up this week that have got me thinking about a business issue that should become apparent in the detail.
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1. I took on a repair which turned into a bit of an epic (http://www.technibble.com/forums/showthread.php?t=20668). It looked like a straightforward job and no price was discussed initially. I thought I had figured out the problem, phoned the customer and quoted him $210. He ahm'd and aah'd a bit as the machine was a P4 and he wasnt sure if it was worth spending the money. I gave him a balanced assessment of the pros and cons, which he was weighing against the cost of buying a new machine outright. He eventually decided he wanted to keep the machine provided I could retain all his software functionality. It was clear in this conversation that price was a potential deal-breaker, and that $210 was the high end of his limit.
In the course of the subsequent work, I discovered a fault in his hard drive and ended up replacing it. Cost was $42.
When I set up the machine for him I explained that I had replaced the HDD but that I would stick to my original quote @ $210. Rationale - Customer had made decision to go ahead with repair based on assumption that quote was accurate. Would probably have not gone ahead had he known cost would be closer to $250. Result: Customer was happy. Lots of good will generated. Potential for further business and for good WOM.
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2. I did a nuke and pave on another customers machine + hdd replacement + RAM upgrade. Installed the machine at her house, set up everything (including Wireless / router config).
A few days later she range me with repeated wireless drop-outs. I tried to resolve the issue remotely but customer was unable to maintain connection long enough to make remote useable.
She asked me to come out and have a look, which I did (10 minute drive from my place). Changed the wireless channel, ran a few speed tests over about 15 mins (previously it would have dropped out altogether). Problem solved. She asked me how much she owed me. I said "dont worry about it".
Rationale: I had set up the wireless and the router in the first place. Figured it was my responsibility to put it right. Job only took 20 mins. Lots of good will generated. Good potential for WOM.
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My business is relatively young, (only 12 months), so my mission currently is very much about building a loyal customer base. I think this may distinguish what I did above from more mature businesses who can afford to be a bit tougher on their customers?
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So my question is, if you were in my shoes, what would you have done in these two situations, and why?
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1. I took on a repair which turned into a bit of an epic (http://www.technibble.com/forums/showthread.php?t=20668). It looked like a straightforward job and no price was discussed initially. I thought I had figured out the problem, phoned the customer and quoted him $210. He ahm'd and aah'd a bit as the machine was a P4 and he wasnt sure if it was worth spending the money. I gave him a balanced assessment of the pros and cons, which he was weighing against the cost of buying a new machine outright. He eventually decided he wanted to keep the machine provided I could retain all his software functionality. It was clear in this conversation that price was a potential deal-breaker, and that $210 was the high end of his limit.
In the course of the subsequent work, I discovered a fault in his hard drive and ended up replacing it. Cost was $42.
When I set up the machine for him I explained that I had replaced the HDD but that I would stick to my original quote @ $210. Rationale - Customer had made decision to go ahead with repair based on assumption that quote was accurate. Would probably have not gone ahead had he known cost would be closer to $250. Result: Customer was happy. Lots of good will generated. Potential for further business and for good WOM.
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2. I did a nuke and pave on another customers machine + hdd replacement + RAM upgrade. Installed the machine at her house, set up everything (including Wireless / router config).
A few days later she range me with repeated wireless drop-outs. I tried to resolve the issue remotely but customer was unable to maintain connection long enough to make remote useable.
She asked me to come out and have a look, which I did (10 minute drive from my place). Changed the wireless channel, ran a few speed tests over about 15 mins (previously it would have dropped out altogether). Problem solved. She asked me how much she owed me. I said "dont worry about it".
Rationale: I had set up the wireless and the router in the first place. Figured it was my responsibility to put it right. Job only took 20 mins. Lots of good will generated. Good potential for WOM.
-----
My business is relatively young, (only 12 months), so my mission currently is very much about building a loyal customer base. I think this may distinguish what I did above from more mature businesses who can afford to be a bit tougher on their customers?
----
So my question is, if you were in my shoes, what would you have done in these two situations, and why?