Do you Have a Great Business Idea?

Have you ever had a great idea? perhaps something that could potentially revolutionise the computer industry and set you up for life?
Chances are that you aren’t the first person to think of it.
How many people do you know who are always coming up with great ideas but never implement them? Well, I’ll share a little secret with you. It is the implementation, not the idea which is important.

How many stupid ideas have you seen that have become successful? Beanie Babies, Pet Rocks and Crazy Frogs to name a few.
Beanie Babies are a perfect example of a lame idea that had great implementation. When it comes down to it, Beanie Babies are just another stuffed toy, yet they became a world phenomenon.

Beanie Babies were marketed to be “collectibles” and thus creates the desire for buyer to build a collection of them. Once the product had a huge following of collectors, they retired old designs and produced limited amounts of new ones to make them highly sought after, fueling the beanie baby craze.

Coming back to the IT industry, lets say that you are developing some software that uses technology years ahead of its time; it is scalable, has multiple levels of redundancy and is secure. This wont necessarily guarantee you success. Your customers don’t care that your products framework is more flexible than your competitors or it can handle 1000 members using it at once. What they do care about is how it looks, whether it solves their problem, the price and whether there is anything else existing in the market. Thats what really matters.

If you are thinking about starting up a new business, don’t worry too much about coming up with a new idea. Truely unique ideas are hard to come by and are hard to convert people into using it as you have to educate and convince them first. Look at an existing idea or business and observe how they are doing it. Look for ways to it better, faster, cheaper – go above and beyond what the existing businesses are doing.

Its the implementation which is important, not just having a good idea.