Category Archives: Selling Your Services

The Secret of Advertising

Advertising is a funny thing to get right. Beginners to the business often get turned off when they try a certain form of advertising once and have it not produce any calls. They will then tell other businesses that (tv, newspaper, radio etc..) form of advertising doesn’t work. Something that …

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How to Generate More Work From Your Existing Customers

I love to watch what businesses in other in industries do. Although their businesses don’t necessarily have anything to do with computers there are so many things that I can copy and adapt for my own business. One type of business I particularly like to watch are dentists because they …

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Advertising on the Inside

Nearly every business owner knows that they need to get their advertising out there in the public, but what many of them overlook is advertising inside their own shops. I am often amazed how many businesses poorly advertise themselves on their own premises. If you have paid to get them …

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Offering Free Second Opinions

Consumers now days are getting smarter as they learn that it pays to shop around. Many customers will go between many stores looking for the best quality and the best price before they make a purchase. You can take advantage of this by always making your business one that they …

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Wardriving Advertising: Smart or Shady?

The other week we asked our readers whether they thought advertising via bluetooth was smart or shady and we got some great responses last time. This week we’ll ask whether wardriving advertising is smart or shady. So what is wardriving? Wardriving is the process of going for a drive though …

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Can Your Staff Sell?

I mean really sell, not just take down orders or fix computers. If you are going to spend lots of money on stock, advertising, branding or even having a shop front to bring customers though the door, whats the point if your staff doesn’t sell to them?

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Successfully Outsourcing Computer Repair Work

The other day I got a call from a client whom I had fixed their computer about a year ago. This time they wanted me to fix their laptop instead of their desktop. Now, let me tell you outright, I don’t like fixing laptops. I am more than happy to …

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Making The Most of Progress Bar Time

It happens to all the time to onsite computer technicians. You have to install some software or have to wait for a antivirus scan to finish which can take up to an hour. You have done everything else you could possibly do to the computer while its scanning such as …

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Bluetooth Marketing: Smart or Shady?

I have been playing with some Bluetooth applications which seek out nearby bluetooth enabled mobile phones and send them a message of my choice. I can also choose the amount of messages that each device gets over a certain amount of time. For example, I can make it so that …

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Keep an Eye on your Competitors & Their Marketing

To be successful you will need to keep an eye on your competitors. I am not talking about doing any dirty tricks like rummaging through their rubbish to find sensitive documents, I am talking about looking at their advertising. What are they offering? and how much? Potential customers don’t know …

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