There are literally hundreds of thousands of books about marketing that are available on the shelves now days. Some of them target specific industries and others can be applied to just about any industry. Whether it is aimed at a specific niche or not, there are some tips that just about all of them have in common:

• Always keep a database of your customers
• Always keep in touch with your customers
• It costs more to get a new client than it does to keep an existing one
• It’s easier to sell to people who already know you and trust you

All of the above are valuable tips and computer technicians can take advantage of these by creating newsletters and reminders to send to your clients.
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New computers are one of those things where the novelty wears off pretty fast. One day it’s their new high tech toy and in a few months it’s just another computer. In another 2-5 years, many people would have already bought a new one and suddenly that high tech toy from a few years ago is just taking up space and they would like to get rid of it.

In this article I will show you how Computer Technicians can capitalize on this by offering a free computer disposal service to your clients.
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Someone in our forums recently brought up the topic of press releases the other day and I feel its something we should definitely cover. In this article, we’ll show you the secret of creating an effective press release, how it should be written and how to go out distributing them.
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Advertising isn’t just limited to Newspaper, TV and Radio. There are many other publications that you can put your advertising in to supplement your traditional advertising that can be just as, or even more effective than the traditional media.

Here are three advertising mediums that are often overlooked.
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There have been a few times where I have been called out to onsite repair jobs that only took 10 minutes to complete. However, I need to charge a minimum of 30 minutes to 1 hour (depending on distance) to cover the driving time and cost. Now if I were the client and I was slugged the full hour fee for a 10 minute job, I would feel like I didn’t get my moneys worth.

So how do we make our clients feel like they got their moneys worth? Always provide value.
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A few months ago I discovered a way to easily add hundreds of new people to your potential client base with little effort.
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If you are working as a Computer Technician, chances are you have been asked “do you build new computers?”. In most cases when the client asks this, they are just shopping around considering their options.

When I am asked this, I try sway them from just considering me as “another option” to the person they actually buy the new computer from. Here is what I say:
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As a computer technician, what do you look for when you buying something for your computer?
For me its the specifications. For example, If I was buying an external storage solution I would check the transfer speeds of the device, the hard drive brand that it uses and read some reviews describing the build quality.

But, chances are that you aren’t selling products to other computer technicians, you are selling to the average computer user. Chances are they don’t know what most of the specifications mean anyway. Instead, sell them on benefits, fear and lifestyle.
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I have mentioned a lot about branding in the last couple of weeks including talking about your corporate image. Well, the new computers that you roll out should be no different. In this article, we’ll show you how to brand Windows with your own logos and information.
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Most business advisers now days will you tell you that should have a website for your business because it can help bring in new customers. This is definitely true because a website can say so much more than a small Yellow Pages ad can. However, you can drive all the customers you want to your website but unless the website can sell, no one will be calling you. Here are some tips (which I use myself) to get more people calling you.
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