Here are 7 easy and practical marketing tips that don’t take much time or money that you may be overlooking in your business.
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You may have just started your business and have properly registered it with your accountant. You put your repair kit together, placed some ads in the paper, handed out some flyer’s around town and are now awaiting some phone calls. There is only one problem, the phone isn’t ringing. It seems your advertising isnt working and here are some factors that can cause your advertising to fail and how to fix them.
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If you have been following Technibble for any length of time, you will already know that I recommend that all new computer businesses should raise their prices to something more sustainable.

Once you have been in business for a year or two you may want to raise your prices again because your experience is now greater than it was when you first started.

In fact, you usually need do this because can fix problems faster. If you charge according to time, you will actually make less than when you first started because you can do it so much quicker.

Of course, raising your prices is the easy part. The hard part is convincing your clients that you are more experienced than the guy down the street who charges half what you do per hour. The client often doesn’t know any better so you need to educate them. Here are a few ways to go about it:
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The other night just before I went to bed, I walked around the house as I always do making sure all the doors and windows are locked and my appliances are switched off. However, something slightly different happened this time because I noticed there were some cleaning cloths on one of the tables. I tried to figure out why they were there since they should be with the rest of the cleaning products. I wondered how they got there and from what I can remember they were from a big household cleanup some time ago.
I look at this table every single day and am often near it for hours since its near the TV, but I never noticed these cleaning cloths on it.

Why am I talking about cleaning cloths on a computer business site? Because your computer businesses can become like this. When things have been a certain way for so long, it becomes part of the background even though its out of place. You see it, but you don’t notice it.
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A few days ago I asked the Technibble readers to ask me a question about the computer business. Here are the answers:
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I often write about how to work on your business, your computer or your client; but in this article I will be focusing on working on ourselves. It takes a certain type of person to become successful in the computer repair business and here are 5 tips on how to become that person.
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One of the most important skills for a young computer business to master is advertising. I see it time and time again where technicians will ask “what form of advertising worked best for you?” only for the responses to be fairly mixed. One will say that their Yellow Pages ad brings in 90% of their clients while another business will say that he only gets 1 call a month from it.

I wish that I could give Technibble readers a silver bullet for advertising, but what worked well for me wont necessarily work well for you. What I can do however, is tell you the factors you need to take into consideration to eventually find what works great for you.
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You may be a brilliant technician, but providing computer training is a completely different game than fixing a computer. It doesn’t rely so much on technical skills; instead it requires social and teaching skills which many computer technicians don’t necessarily have. Here are some tips I learnt over the last 8 years to be the best computer teacher you can be.
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In my many years of dealing with computer repair clients, I occasionally get asked questions where I have to justify my prices. I have a handful of responses that I use to answer these questions and I would like to share them with you in case similar questions arise for you.
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What is Marketing? It seems like a stupid question. Most people think of marketing as a glossy flyer, a business card, an advertisement in the telephone directory or a sign out front of their store. After years of fine-tuning my business, my definition of marketing has changed.
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