Once again we dig into our archives and find our most popular posts in case you may have missed them or weren’t a Technibble reader back then. Our last Blast from the Past was our Computer Technician Series. This time, we are focusing on something that beginners frequently ask about; advertising.

• How to Advertise your Computer Business - So you know nearly everything there is to know about fixing computers. You can build a computer in your sleep and have all the BIOS beep codes committed to memory. Great! Now we need to get some clients. In this article we will be covering various different forms of advertising and their effectiveness.

• Advertising - Bigger is Not Always Better - Previously a saying used by unfortunate men, it also rings true in advertising. From my own personal experience with my own advertising, I can definitely say that bigger is not always better.
• Spotting Advertising Opportunities - Last year a friend of mine brought an internet/lan-gaming cafe in a nearby suburb; this year it went bust.

  A few months before it went bust I asked him “hows business?” and he said “slow”. I recommended that he put out some more advertising and he responded with “I cant afford it”. This response will make the jaw drop of any business owner who has survived the first two years because they understand how important advertising really is. If one does not have the funds to put out any advertising then it is very important that they do put some out because if they don’t, it will start a cycle of death for the business. If you dont advertise you wont get more customers, if you don’t get more customers you wont get any money, if you don’t get any money your business will die.

• Marketing your Computer Business on a small budget - The advantages that the internet brings to the market today are truly impressive. A business owner can create a business and market it effectively for a small cost.
• Expand your business with social networking - This article is about getting more computer repair clients by using social networking which allows you to get introductions more easily saving time and money in the process.
• How Sticky is your Business? - Have you ever seen large businesses hand out promotional material with their name on it such as calendars, mousepads, pens, notepads, hats, shirts etc..? I am sure most of us have at some point and there is a good reason why they do it. It is to try and always have their name in the front of the customers mind. To be “stuck” in their heads.
  This works well for big business or printing businesses (since they can do it at cost), but this is type of marketing is probably too expensive for most computer businesses. However, there are some great ways you can also be sticky at a fraction of the cost. Read on.