When you are in amongst the trees, its hard to see the overall shape of the forest. A fresh set of eyes can often come up with some innovative and creative ideas for your business.
Make it easy for your staff and customers to give you feedback. If you own a store, a anonymous suggestion box is a great way to gather suggestions because it eliminate confrontation if they need to tell you something about your business you aren’t going to like.
If you don’t have a store but you have a website, a feedback form is a good way to get some feedback. You can also put a note at the bottom of your receipts/work orders saying something like “How was our performance? We would love to hear your feedback at http://www.yoursite.com/feedback.php”. If you are a once man operation its a great way to find out how clients perceive you. If you have multiple technicians working for you, its also a good way to find out how your techies are performing on the job when you are not looking. You aren’t always going to like what people say in their feedback, but its this type of feedback that you need to listen to the most. Not listening to feedback can be potentially fatal to your business.
A close friend of mine works as a coder for a medium sized business that has contracts with some million dollar companies. About 2 months ago he told his manager that that setup that they are currently using simply wont handle their work load for much longer and the systems/servers will collapse. The manager didn’t listen and guess what happened? thats right, it all collapsed which made them miss deadlines and lose some contracts with those million dollar companies.
- Generally, people really love the site – Good to know I am doing most of it right
- Readers really like the Repair Tool of the Week section – Ill keep that section going.
- Readers want more marketing articles – Since then, I have added a lot more
- People want to see a bit more activity in the sites comments and forums – Still working on this one
I also released the Computer Business Kit to just forum members before I released it on the front page to gather feedback before the “official release”. One member gave me some invaluable feedback, I made the changes and so far the Computer Business Kit has been a big hit. 32 sales in just its first week.
Learn what you are doing right and stick to it. Find out what you are doing wrong and change it.