Alternate Methods of Advertising

Advertising Methods

Advertising isn’t just limited to Newspaper, TV and Radio. There are many other publications that you can put your advertising in to supplement your traditional advertising that can be just as, or even more effective than the traditional media.

Here are three advertising mediums that are often overlooked.

School Newsletters

The local school newsletter is a great way to gain local families as your residential clients. Schools send out newsletters every few weeks and they are usually happy to allow local businesses advertise in their newsletters because it helps offset their printing costs. I have personally used this method of advertising and I find that its best to advertise with them in the weeks leading up to the school holidays.

Parents often get computers fixed at the start of the school holidays so their child has something to do (instead of bugging them). They also get their computers fixed towards the end of the holidays because it was broken during the holidays and their children need it for their schoolwork when school starts back up.
Additionally, the school newsletters just before the school holidays tend to sit around the house for the duration of the holidays because they often contain important “back to school” information and the child isnt bringing home a new newsletter to replace it.

Shop-a-Dockets

Im not sure if they go by the same name in other countries, but here in Australia we have advertisements on the back of our supermarket receipts called “shop-a-dockets”.
The types of businesses that usually advertise in these are carpet cleaners, restaurants and car rental places and generally offer some significant saving like a “buy one, get one free” discount.

Advertising in the shop-a-dockets isn’t cheap and the last time I was offered to advertise with them I ended up negotiating them down to $550 USD for 12 weeks (it started out at around $800). You should aim for something similar.

To make shop-a-dockets work, you need to offer a really good discount, twenty percent off or more is a good choice. You could also offer something like a “Free PC Health Check” because in most cases you will be able to find something wrong that you can charge for.

Newspaper Inserts

Inserting your promotional material into the local newspaper is a great way to gain both residential and business clients. Most newspapers are happy to accept paper inserts into their publication and you are typically charged per thousand so you can tailor it to suit your budget.

Newspaper inserts tend to work well because when you do letterbox drops yourself and is separate from a newspaper, it will usually get thrown out with the rest of the junk mail. However, people generally keep a newspaper around the house for longer and thus, your advertisement says around longer too.

Another advantage of this method is that it gets around the “No Junk Mail” signs which are on many mailboxes because although they won’t accept junk mail, most of them still accept newspapers.



Bryce Whitty

About the Author

Bryce Whitty
More articles by me...
Bryce is an Australian computer technician and the founder of Technibble. He started his computer repair business when he was 17 years old and is still running it 9 years later. He is an avid traveller and spends at least a month of the year in another country.

Comments (8)

  • Anton says:

    I will also add the sms advertisement method.

  • Abby says:

    Talking about sms advertisement, I have read that in some countries there are free sms service but at the end of the message is used for advertisement. I think this will be high cost as the message sender is totally free. So, the cost might fully born by the advertiser.

  • Huh… interesting. Never thought about school papers.

  • LeBokov says:

    I have seen in a shopping mall that automatically sends you a short video clip via Bluetooth connection to your cell phones. The video clip is to promote the of the features of the shopping mall. I was surprised by the wide coverage of the Bluetooth in that mall.

  • Adrian says:

    Im not a fan of the shopper dockets, i tried this method and had 0 enquiries.. big waste of $1000 aus.

    School news paper sounds like a great idea, will have to give it a go.

    Nothing beats word of mouth advertising tho.

  • Beth says:

    The school newsletters is one I hadn’t thought of. I usually don’t pay attention to the coupons on the back of receipts, but I should because there might be some useful savings on there!

  • Scooter says:

    How about bum’s with signs? They are cheap and easy to find if you live in a big city.

  • ps3 says:

    How much do newspaper inserts actually cost? Obviously this is how the newspaper is able to run and sell for so cheap so it must cost quite a bit.

    John