As a computer technician, what do you look for when you buying something for your computer?
For me its the specifications. For example, If I was buying an external storage solution I would check the transfer speeds of the device, the hard drive brand that it uses and read some reviews describing the build quality.
But, chances are that you aren’t selling products to other computer technicians, you are selling to the average computer user. Chances are they don’t know what most of the specifications mean anyway. Instead, sell them on benefits, fear and lifestyle.
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